The Ultimate Sales Letter, written by Dan S. Kennedy.
I read this in my continuing attempt to educate myself in “all things business”! Love it! It’s straightforward, has lots of examples from real companies and has several free perks (such as resources that usually cost around $1000!!). For obvious reasons it aims more at people who have a product to sell, but it seems as though the basic principles are transferable to those of us with services (make-up application) to sell too.
This (3rd) edition of the book was published back in 2006 but there is a newer edition on Amazon right now for £8.99 with the following blurb…
“In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don’t. And he shows how to write copy that any business can use. Among other things, he provides:
- Completely updated text and examples
- Great headline formulas
- New exercises to spark creativity
- The best way to use graphics
Kennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.”
I’m thinking that I may not need actual “sales letters” in the beginning (?) but there is so much information, even in this older edition that you could take into account when creating your website, developing some advertising strategies and perhaps when writing thankyou letters to previous clients (in hopes that they will refer you to others or use your service again themselves!). Perhaps a sales letter would be invaluable when creating resumes and sending out portfolios to potential clients ?!
A fascinating read and I think it’s definitely a resource that will end up on my shelf in the “references” section for years to come :-).
I’d be interrested to hear from anyone who’s read the new edition! Looking forward to finding out what perks and freebies he’s thrown in this one ;-).
Below I’ve included a link through to the 2006 edition and the 2011 edition in both hardcopy form (proper books!;-)) and for the kindle. It’s good to have options.